Milwaukee, you just got (Fi)SERV’d!
Unsurprisingly, I was very, very wrong in my completely unsubstantiated claim that the Milwaukee Bucks would play their next season in the Harley Davidson Arena. Instead, as announced last week, the new arena is officially named the Fiserv Forum.
Fiserv is a big-business financial services company based in Brookfield and yada-yada you’ve never heard of them and you won’t ever need to. They’re no Lloyd and Jane Bradley Pettit, Milwaukee royalty who donated boatloads of money to build the Bradley Center. But they’re still a local company willing to shell out untold riches to shove their “proof point” in our noses. Such is life.
Fiserv Forum official logo with their orange “proof point”, provided by Fiserv and the Milwaukee Bucks. Featured photo by Joe Powell for The Squeaky Curd.
Now, with the advent of Twitter and humanity’s unceasing desire to mock everything, we’re a few days late to the “what’s in a name?” game. But, since we seem incapable of letting any Bucks-related name stay what it actually is, we have some thoughts on this whole Fiserv Forum phrase:
Initial Thoughts
- Fiserv Forum sounds way better than Smoothie King Center or Vivint Smart Home Arena, let’s just all agree on that right away.
- Alliteration always allows for fun.
Burning Questions
- Do you need to pronounce the “v” at the end? Is it a hard “V”? Will Pfizer sue if we don’t pronounce it right?
- How did the NBA allow for their to be 2 “Forum”s in the league?
- Is part of the sponsorship deal that Giannis will henceforth be known at the “Fiserv Freak”? Are we all now the “Fiserv Fan” section?
- Are CAPS LOCKS going the way of the Dodo birds?
Alternative Nicknames
- DearMKE‘s “Four-One-Forum” is pretty spot-on.
So, we’re in agreement that the official nickname for the #FiservForum should be the “Four-One-Forum,” right?
📷: @calico_vizion #dearmke pic.twitter.com/j5TsnOEfz6— DearMKE (@DearMKE) July 26, 2018
- “The Serv” sounds more apt for a tennis or volleyball arena, but one-syllable words are easier.
- Brew Hoop’s comment sections often turn up gold, like “The Keg” for how the arena’s shape appears, plus our affinity for “Roll Out The Barrel”.
- Keeping with the alliteration and an homage to the Bucks’ namesake animal, how about we call it “The Fiserv Fieldhouse“.
Promotional Taglines
- “Beat boredom at The Forum”
- “Giannis: adore’m at The Forum”
- “Bow before’m at The Forum”
- To help with the Bucks and NBA fan code of conduct: “Please practice decorum at The Forum”
- On a night celebrating our state’s farming heritage: “Cultivate sorghum at The Forum”
- Anytime we score everyone gets “High-Fis’s” instead of high fives.
- In a re-imagining of Wayne Larrivee‘s famous tagline: “And there’s…your…PROOF-POINT!”
If the Bucks bring us a championship, I don’t think Milwaukee will care much what the name of the building was. Leggo Bango.